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Study Program

Bachelor's Degree in Digital Business

The Bachelor's Degree in Digital Business is an academic program that focuses on studying the design, implementation, and management of technology-based business systems

Cahyaning Raheni, S.Kom., M.M (Head of Digital Business Program)

Vision and Mission

Vision

To become a competitive Study Program at the national and ASEAN level, excelling in digital marketing studies with Islamic values by 2027

Mission

1. Conduct education and instruction in Digital Business that is innovative, professional, and grounded in Islamic principles

2. Conduct research and develop new initiatives in Digital Business for the nation’s interest and advancement

3. Implement community service in entrepreneurship-based Digital Business

4. Establish program governance that embodies Al-Islam and Muhammadiyah principles

Graduate Profiles

Startup
Entrepreneur

Capable of initiating digital businesses through market opportunity identification, business model innovation, resource management, and digital business sustainability planning.

Digital Marketer

Proficient in marketing products and services, attracting users, and converting the general public into customers through digital media and all social media channels.

Digital Business
Professional

Possesses superior competencies in digital business, capable of identifying new market opportunities and conducting business planning for entrepreneurial startups.

The Bachelor's Degree Program in Digital Business will prepare students with essential skills required in the digital industry, including digital marketing, e-commerce, and information technology

- Head of Digital Business Program-

Academic Curriculum

SM KODENama MKBobot SKSJml SKS
MKTeoriPraktik
I2 BDK 1011Al Islam dan Kemuhammadiyahan I112
2 BDU 1012Pendidikan Pancasila112
2 BDU 1023Bahasa Inggris112
3 BDP 1014Matematika Bisnis303
3 BDP 1025Ekonomi Mikro/Makro213
3 BDP 1036Pengantar Manajemen213
3 BDP 1047Pengantar Teknologi Informasi303
3 BDP 1058Sistem Digital303
Total  SKS Semester I16521
II2 BDK 2021Al Islam dan Kemuhammadiyahan II112
 2 BDU 203 2Pendidikan Kewarganegaraan112
2 BDU 2043Bahasa Indonesia112
2 BDU 2054Pendidikan Agama Islam112
3 BDP 205 5Pengantar e-Bisnis 213
3 BDP 206 6Manajemen Resiko303
3 BDP 207 7Sistem Basis Data213
3 BDP 2088Algoritma & Pemrograman Dasar213
Total  SKS Semester II13720
III2 BDK 3031Al Islam dan Kemuhammadiyahan III112
2 BDU 3012Mitigasi Bencana112
2 BDP 3093Statistik & Probabilitas213
3 BDP 3104Manajemen Konten213
3 BDP 3115Interaksi Manusia dengan IT213
3 BDP 3126Manajemen Strategis213
3 BDP 3137Manajemen Pemasaran Digital213
2 BDP 3148Web Design213
Total  SKS Semester III14822
IV2 BDK 4041Al Islam dan Kemuhammadiyahan IV112
2 BDU 4012Pendidikan Anti Korupsi202
3 BDP 4153Consumer Behaviour303
3 BDP 4164Manajemen Proyek Teknologi Informasi213
3 BDP 4175e-Costumer Relationship Management (e-CRM)213
3 BDP 4186Sharing Ekonomi213
3 BDP 4197Metode Penelitian Bisnis213
3 BDP 4208Riset Pasar dan Valuasi Bisnis213
Total  SKS Semester IV16622
V3 BDP 5211Artificial Inteligent213
3 BDP 5222Etika dan Hukum Cyber213
3 BDP 5233Transaksi Digital dan Fintech213
3 BDP 5244Internet of Things213
3 BDP 5255Manajemen Logistik dan Distribusi303
3 BDP 5266Akuntansi Manajemen213
3 BDP 5277Cloud Sytem303
Total  SKS Semester V16521
VI2 BDP 6281Studi Kelayakan Bisnis202
3 BDP 6292Strategi Bisnis Digital303
3 BDP 6303e-Marketing dan Sosial Media303
3 BDP 6314Technopreneurship303
3 BDP 6325GIS for Business303
3 BDP 6336e-Budgeting303
3 BDP 6347Digital Branding303
Total  SKS Semester VI20020
VII4 BDK 7051KKN404
4 BDP 7352Magang/Proyek Independen404
4 BDP 7363Project Bisnis404
 Total Semester VII12012
VIII6 BDP 8371Skripsi/Tugas Akhir606
Total  SKS Semester VIII606
 Sub Total SKS11331144